Rockwell Automation sought to help its clients benchmark digital readiness as part of its customer engagement strategy.
SIRI integrated into Rockwell’s consulting offer, providing enterprise clients with objective transformation baselines.
Rockwell Automation is one of the world’s largest industrial automation companies. As the market for digital transformation consulting grew, Rockwell recognised that its customer engagement needed to evolve from technology-led proposals to assessment-led engagements.
The Challenge
Technology vendors face a credibility challenge in transformation discussions: their recommendations are inherently biased toward their own products. Rockwell needed an independent, globally recognised assessment framework that could provide objective baselines.
SIRI Integration
Rockwell trained a cohort of SIRI-certified assessors within its professional services team and integrated SIRI into its customer engagement methodology. Enterprise clients now receive a SIRI assessment as the foundation of every major transformation engagement.
Business Impact
SIRI-led engagements consistently produce larger, more focused transformation programmes because recommendations are anchored to specific dimension gaps rather than general digitalisation aspirations.