Yokogawa wanted to support customers’ digital transformation journeys with objective assessment, not just technology sales.
SIRI integrated into Yokogawa’s advisory practice, providing customers with independent readiness baselines before technology investment.
Yokogawa Electric is a global leader in industrial automation and test and measurement. As it expanded its advisory services, it recognised that customers were often making technology investment decisions without an objective understanding of their readiness.
The Challenge
Advising industrial customers requires an honest assessment of where they stand — not a technology pitch. Yokogawa needed a credible, independent assessment methodology to anchor its advisory conversations.
Building an Assessment-Led Advisory Practice
Yokogawa trained its consultants as SIRI certified assessors and built SIRI into its customer engagement methodology across Asia-Pacific.
Business and Customer Impact
Assessment-led engagements produced larger transformation programmes because customers understood their readiness gaps objectively and were more confident making targeted technology investments.